Execution in Action

Real results from our proven 5-pillar execution framework across diverse industries.

Maximizing SEO in 2025 – Future-Proofing Customer Acquisition in the AI Era
Customer Acquisition

Maximizing SEO in 2025 – Future-Proofing Customer Acquisition in the AI Era

How AJF Growth Consultants integrated SEO into the acquisition model for a to-be-launched residential services platform, designed for AI-first search, schema-rich publishing, and durable growth.

From Financial Fog to Dashboard Clarity – A Transformation Framework
Tech EnablementOperational Excellence

From Financial Fog to Dashboard Clarity – A Transformation Framework

How a Fortune 100 company division eliminated financial blind spots and aligned its billion-dollar business around real-time dashboards built on its true business equation.

From Copycat to Category Leader: Unlocking Full Market Potential Through Product Expansion
Customer AcquisitionOperational Excellence

From Copycat to Category Leader: Unlocking Full Market Potential Through Product Expansion

How a narrow, non-original compact system was transitioned into a full proprietary product portfolio covering city and well water applications—unlocking total market potential, securing margin control, and establishing defensible differentiation.

Building Execution Cultures Through Talent Magnetism
Operational ExcellenceLeadership

Building Execution Cultures Through Talent Magnetism

How applying a disciplined approach to talent alignment created scalable execution cultures across residential service platforms and a Fortune 500 division.

Rebuilding Growth After Paid Search Collapse
Customer AcquisitionSales Execution

Rebuilding Growth After Paid Search Collapse

How a mid-market DTC water treatment brand pivoted after Google's March 2024 AI update slashed lead flow by 40%, stabilizing growth through channel diversification, CRO, and new marketplace strategies.

Roofing Platform Case Study – Rebuilding Culture and Sponsor Alignment
Operational ExcellenceSales Execution

Roofing Platform Case Study – Rebuilding Culture and Sponsor Alignment

How AJF Growth Consultants guided diligence, org design, and culture rebuild for a PE-backed roofing platform under extreme post-hurricane conditions.

Unicorn Case Study – Launching a National Division at Speed
Operational ExcellenceSales Execution

Unicorn Case Study – Launching a National Division at Speed

How "Unicorn", a privately held home improvement company, launched a water treatment division in 7 markets in under a year and scaled past $100M in 4 years.

Pelican Water Case Study – Driving Multi-Channel Growth to Strategic Exit
Customer AcquisitionWhite Glove CX

Pelican Water Case Study – Driving Multi-Channel Growth to Strategic Exit

How Pelican Water scaled revenue 342% and EBITDA 388% by transforming its digital marketing platform, supply chain, channels, and customer experience.